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The Ten important Steps for optimising your website for search engines   by sandeep tyagi

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The Ten important Steps for optimising your website for search engines: In these ten steps we will know ten basics and important steps to optimising a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.

Step 1 - Keyword Selection Step 2 - Creating optimised Content Step 3 - Site Structure Step 4 - Internal Linking Step 5 - Submissions Step 6 - Link Popularity Building Step 7 - Title and Meta tags Step 8 - Monitoring Step 9 - social bookmarking Step 10 - Testing

Step 1 - Keyword Selection

Selecting Keyword is the single most important factor in the entire search engine optimisation (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).

Example: If you are a company based in UK providing search engine optimisation (optimisation) (SEO) services. The first keyword in your mind would be definitely

Keyword Competition * SEO : 73,000,000 * Search engine optimisation : 63,600,000 * Seo Company : 26,800,000

It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target ""Seo Company Uk" and "Search engine optimisation company Uk' this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions. Keyword selection and research tools

The Overture Search Term Suggestion Tool Site: http://inventory.overture.com/d/searchinventory/suggestion/

Word Tracker Site: http://www.wordtracker.com/ Step 2 - Creating optimised Content

There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimised and unique content for high search engine positioning using the keywords we have selected in the first step. Unique and well written content will both grab your visitor's attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.

First ask yourself some questions:

* What services you offer * Do you provide the services your visitors are looking for

Do some research Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests. Content Optimisation

Four important factors for optimising content 1. Heading Tags - (H1 to H6) 2. Special Text - (bold etc.) 3. Inline Text Links - (Anchor text and alt tags for images ) 4. Keyword Density - (number of occurrences of your targeted keywords in a page)

Heading Tags By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS). Tip: Do not use the same tag more then once on a page.

Special Text It can be used in bold, coloured, ""In quotes"" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.

Inline Text Links Example: We provide seo services and web hosting. You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.

Keyword Density Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.

Step 3 - Site Structure You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be. Use CSS to cut down code extra code like for font style, tables, images etc...

Things to remember while planning site structure * Keep URL Short and close to Root of the site * While creating folder and files use keyword Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html * Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.

Step 4 - Internal Linking Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned. Step 5 - Submissions

Where to submit: o Search engines o Web directories Major search engines to submit Google.com | yahoo.com | Msn.com Major web directories to submit 1. Yahoo (paid) 2. Dmoz.org (most important) http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
http://www.wowdirectory.com/

Step 6 - Link Popularity Building

There are 2 ways of building Link popularity o Reciprocal link building (2 way link building) o Non-reciprocal link building (1 way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links: * Relevancy is more important * Check and make sure the reciprocal link aren't being blocked and pages are indexed * Link pages with more than 50 links aren't worth exchanging with

Non-reciprocal link building

It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases Step 7 - Title and Meta tags

Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimised title and Meta tags are really helpful in achieving higher search engine positions

Title: this tag represents information of page this can be in browsers header bar

Meta keywords: This include the targeted keywords for that particular page

Meta description: The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page. You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages) Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers

An example of alt tag: <a href="http://www.domainname.com";><img src="/Images/widgets.jpg"" alt=" widgets in uk" width="461" height="145" border="0"></a>

Step 8 - Monitoring

There are three basic things in the monitoring process. They are: Monitoring your search engine positions: You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html

Monitoring Back Links

Schedule weekly checks of how many backlinks you have and are your link partners still linking to you Monitoring Changes in the Search Environment The last thing you will have to monitor is for changes with the search engines themselves. Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes

Step 9 - social bookmarking

The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favourites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines. How does it work?

In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis. Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.

Advantages 1. Social bookmarking helps in promoting your website users market your site. 2. It indirectly helps by building a brand. 3. Generates targeted traffic. Some important social bookmarking sites Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb Step 10 - Testing

You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.

o Check for broken links : o Other script errors o Ease in navigating site o visual appeal of the site o placement of content o are you able to find what u are looking for

You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.). * Check for broken links : * Other script errors * Ease in navigating site * Visual appeal of the site * Placement of content * Are your visitors able to find what they are looking for?

About the Author

Inventa technologies is a London based Search engine optimisation (SEO) company specializing in Web promotion, E-mail marketing, affiliate management, PPC account management, paid inclusion and trusted feeds, directory submission and article distribution services.

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